The digital marketing world is always changing, and 2023 saw a significant rise in artificial intelligence (AI), a trend that will continue in 2024. Marketing strategies are also influenced by consumer behavior and the global environment. With modest growth and cooling inflation predicted, consumers will stay cost-conscious and favor socially responsible brands.
To succeed in 2024, it’s crucial to stay ahead of the trends. In this article, we’ll explore key digital marketing trends for 2024, based on insights from our experts at the Digital Marketing Institute.
1.Artificial Intelligence (AI)
Although artificial intelligence (AI) is still developing, 2022 showed us some great AI-based marketing examples.Take DALL-E, for instance. This AI tool went viral by generating images from text prompts. Digital marketers can use it to create unique illustrations for blog posts and landing pages, avoiding the need for stock photos.
Another standout is ChatGPT, especially the GPT-4 version. This advanced AI can craft various types of written content, from jokes to short movie scripts. It's a powerful tool that can significantly enhance your digital marketing strategy.
2. Social Media Trends
Social media in 2024 promises to be thrilling! Platforms will vie for users' attention and rethink how they gauge success. Amid ongoing issues at X (formerly Twitter), newcomers like Instagram Threads and Bluesky could become popular, while other networks may experience increased organic traffic.
3. Instagram threads is in Demand
Meta introduced Threads in July 2023 and quickly gained 100 million monthly users. Its recent launch in the European Union is expected to increase this number. Threads provides an alternative to X by focusing on text updates and public discussions.
4. Trend of influencer marketing
Influencer marketing used to be simple. You'd pay someone with a lot of followers to promote your product and wait for the results. But now, people are more sceptical of these promotions..
Being a social media influencer is a full-time job. To succeed, you need to engage your audience and have expert knowledge.
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5. Social platforms are adding AI features
It's no surprise that AI is boosting productivity for social media marketers. Tools like ChatGPT and Midjourney assist in generating campaign concepts, social post ideas, copywriting, and text-to-image content.
Meanwhile, social media platforms are integrating AI features:
Instagram: Testing AI-generated stickers.
LinkedIn: Offers premium users AI-powered profile writing assistance and ‘Top Choice Jobs’ signals.
YouTube: Trying out Dream Track for Shorts and Music AI tools.
6. Inclusive marketing
With growing awareness, inclusive marketing is now a major focus. Brands can no longer ignore minorities in their messages. Here are some key points to consider
Inclusive Messaging: Make sure your marketing messages include diverse groups.
Website Accessibility: If you run a SaaS or online business, ensure your website is accessible for people with visual impairments
Physical Store Adaptations: If you have a physical store, make your space accessible for people with disabilities.
Inclusivity goes beyond disabilities. A 2022 Nielsen study found that 59% of Black viewers are more likely to buy from brands that feature someone from their identity group in ads. Keep this in mind for your 2023 digital marketing strategies.
7. Gen Z
Generation Z is now entering adulthood and will soon be the main target audience for many businesses. Here are some key points to consider:
Gen Z Shopping Habits: Their online shopping behaviors are different from Millennials, Gen X, and Baby Boomers.
Update Your Strategy: Make sure your digital marketing strategy is ready for this new wave of customers.
Monitor Analytics: Check the age demographics of your website visitors.
If your audience is getting older, your current messaging is working. If it's getting younger, you need to learn about Gen Z shopping habits.
8.Create high EEAT content (h2)
Google's EEAT framework (Experience, Expertise, Authoritativeness, and Trustworthiness) isn't a direct ranking factor, but it's part of their Search Quality Evaluator Guidelines. Here are some key points to understand:
EEAT Framework: Stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
New Addition: This year, Google added an extra "E" for "Experience."
Human Advantage: Unlike AI, humans can provide real-world experience, giving content created by experts an edge.
Importance for Content Marketers: Emphasizes the need for experts to write or inform content to meet these guidelines.
This update highlights the value of genuine human experience in content creation.
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