Link building used to be easy. You could set up a few PBN (private blog network) sites and get a bunch of links that'd push your organic rankings to the top.
Keyword research is the process of discovering words and phrases (aka “keywords”) that people use in search engines, like Google, Bing and YouTube.
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Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts.
Back Link Building
Link building is the process of securing a link on an independent website back to your own site (or a client's site). The Why: Google search is based around links.